Black Friday : quand la manipulation devient un modèle économique

Our CEO has authored a new article for We Demain, tackling how promotions, and particularly Black Friday, have turned into a full-blown economic model — often built on manipulation rather than value. She unpacks how these marketing practices impact consumption habits, environmental footprint, and consumer autonomy.

The article sheds light on why we need to rethink discount culture, question persuasive tactics, and move toward a more responsible, ethical approach to commerce and design. It echoes the values we care about: sustainability, transparency, and putting people, not profit tricks, first.

Read the full article here:
https://www.wedemain.fr/sauver-la-planete/actions-ecologiques/black-friday-quand-la-manipulation-devient-un-modele-economique-1143660