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Fair Patterns Library

The Fair Patterns library of fair and dark patterns.

Default settings are neutral or protective instead of being against the interests of the user.

Neutral or protective default

Default settings are neutral or protective instead of being against the interests of the user.
Sufficient information to support user goals instead of selective disclosure that can mislead users.

Adequate information

Provide enough information to support user goals without misleading through selective disclosure.
Language so clear that users easily find what they need, understand it upon first reading and understand the consequences of their choices

Plain and empowering language

Use clear language so users quickly find, understand, and see the impact of their choices.
Visual interface respects users’ intended actions and choices

Fair UX

Visual interface respects users’ intended actions and choices
I think I'm in love with our new privacy policy. Massive thanks to the fantastic Marie Potel-Saville and team.

Teodora Pimpireva Tapping

Global Head of Privacy

Thanks a lot to you all. Truly fascinating! It was eye opening and triggered a dynamic of change.

Lorie Peron

Head of Design Ops

Thanks a lot for your brilliant contribution. The depth of knowledge and efforts are really impressive!

Ted Chu

Managing Partner in Greater China, Bird & Bird

The iPhone of legal documents.

Nina Moise

General Counsel, Shiseido EMEA

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