We are on a mission to identify and eliminate dark patterns in user experiences


Our team

Meet the experts behind Fairpatterns

Marie Potel-Saville
Founder CEO

Marie Potel-Saville combines over 15 years of Magic Circle experience at Freshfields and Allen & Overy in London, Brussels, Paris and EMEA General Counsel experience at Estée Lauder Companies and Chanel, along with a Master’s degree in Innovation by Design (ENSCI). After having seen the results of Legal Design in her own legal division, she founded Amurabi to share its potential: more than a theory, it’s a tool for empowerment. In addition, she is a lecturer at Sciences Po Paris, University of Management of Singapore, Assas and contributes to initiatives of social service. Marie is also part of the EDPB’s  Support Pool of Experts (“SPE”) for dark patterns.

Guillemette de Brabant
Head of Design

An industrial designer with a specialization in brand identity and user interface design, Guillemette is a proud graduate of ENSCI – Les Ateliers. Her career began with three impactful years in innovation consulting, a period during which she learned to analyze human behavior and the way in which it is influenced by  user interface design. Having written her thesis on scientific vulgarization, she joined Amurabi with the desire to demystify and simplify, ensuring that legal concepts are brought within reach of the general public.

Bibin Ponnachan
Senior Product Designer

Having initiated his entrepreneurial journey at the age of 14 and subsequently managing a small company, Bibin developed an entrepreneurial mindset. With over 7 years of experience, he has specialized in UX/UI design, digital marketing, and graphic design. Bibin firmly embraces the ‘Juggad Mindset,’ which is about finding solutions to complex challenges with limited resources. Committed to enhancing the ease, safety, and accessibility of people’s lives, he ardently believes that each design should resonate with the core of human emotions and preferences. In collaboration with Amurabi, Bibin aspires to consistently push the boundaries of creative thinking and contribute to shaping a better digital world.

Scott LaMunyon
Senior Legal Counsel, Plain Language

Scott blends his passion for people and extensive global experience to push legal boundaries. Educated in the U.S., England, and Paris, he holds bachelor’s degrees in psychological sciences, a J.D., and a master’s in European law. His varied career includes roles in university admissions, various law firms focusing on data protection, employment law, personal injury, and as a lawyer for a technology startup. At Amurabi, Scott applies a human-centered approach to law, striving to tailor it to individuals rather than adhering to outdated norms. Scott’s mission is to challenge the traditional "because that’s the way it’s always been done" mentality, aiming for legal innovation and fairness.

Pauline Lenfant
Senior Project Manager, Certified DPO

After earning degrees in law and art history, Pauline pivoted to specialize in information and project management. Over the last 5 years, she has focused on managing cultural exhibitions and promoting corporate heritage within the luxury sector. Her recent role as a Legal Operations project manager involved overseeing the legal department of a major group, where she spearheaded initiatives to integrate digital tools for lawyers and operational staff, facilitating change and enhancing efficiency. Additionally, Pauline is a certified Data Protection Officer (DPO), underscoring her expertise in managing sensitive information and compliance issues.

Mathilde Da Rocha
Research Specialist

With a PhD in Cognitive Neuroscience, Mathilde specializes in human-centered design. Her 7-year tenure in the automotive industry and at a design agency has honed her skills in applying theoretical and technical knowledge towards creating systems focused on usage contexts and enhancing user experience. She is passionate about participatory design and believes in involving users in the design process. Mathilde  also works as a lecturer and is involved in scientific research activities. She advocates for Legal Design, emphasizing its dual nature as both a moral imperative and a pragmatic approach to making law more accessible and operational for improved efficiency.

Lindsay Scott
Senior Project Manager

With a background in event planning and communications, Lindsay has managed a range of engaging projects. After owning her own floral studio in the California Bay Area, she received her MSc in Sustainable Heritage from UCL and moved to Paris to work at UNESCO’s World Heritage Centre on Disaster Preparedness and Sustainable Development. There, she created a working group to develop new sustainable development policies for managing World Heritage Sites. The process is documented in the book World Heritage and Sustainable Development, a chapter of which she co-wrote. Prior to that, she managed an expedition to Everest Base Camp for the NGO, GlacierWorks, where she highlighted the effects of climate change on the world’s melting glaciers, and Nepal’s natural heritage.In her last position she worked as Head of Communications at an award winning French Tech startup.

Our advisory board

Providing expert guidance and strategic advice

Dr. Harry Brignull
UX Director and Expert Witness

Harry coined the term « dark pattern » and has been exposing deceptive user interfaces since 2010. He runs the website deceptive.design (formerly darkpatterns.org) and is the author of the book ‘Deceptive Patterns’

Dr. Celia Hodent
PhD in cognitive psychology and Game UX expert

Celia is a consultant, speaker, and acclaimed author of ‘The Gamer’s Brain: How Neuroscience and UX can Impact Video Game Design and The Psychology of Video Games’.

Our journey

Milestones and Achievements

Company History

Fairpatterns was founded with a mission to combat dark patterns in digital solutions.

Team Expansion

Fairpatterns expanded its team to include expert auditors and researchers.

Product Launch

FairAudit Pro, our flagship product, was launched to help businesses identify and address dark patterns.

Marketplace Monitor

We introduced Marketplace Monitor to track businesses using dark patterns and promote transparency.


Become a client

Contact us today to learn more about our solutions and how we can assist you in achieving your goals.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
For inquiries and information
We are in the CET timezone.
+ 33 6 33 84 10 25
18 rue de Calais 75009 Paris