We are on a mission to identify and eliminate dark patterns in user experiences

Experienced

Our team

Meet the experts behind Fairpatterns

Marie Potel-Saville
Co-Founder & CEO

Marie is a human-centered tech & AI entrepreneur, with a unique combination of BigLaw expertise in London, Brussels and Paris, EMEA in-house experience as VP Legal and legal innovation and AI entrepreneurship. She is also the Paris Chair of Women in AI Governance, and an expert in dark patterns with the European Data Protection Board. Marie teaches at Singapore Management University, Sciences Po and Paris II university. Marie also serves as an advisory board member at the BASIL research initiative, the Serpentine Galleries and Pickering Pierce.

Jerry Gupta
Co-Founder & CTO

An agile executive with experience leading data science and technology initiatives and managing both technical and business teams. As a data driven innovator and technology leader with a track record of successfully launching several products, I sit at the intersection of Data, Technology & Finance. Adept at taking projects from Idea-to-Launch and building data science pipelines for rapid modeling. Experienced in M&A with over $3B in closed transactions. Developed Agile Compliance Framework (c).

Dr Sundar Narayanan
Co-Founder & Chief AI Ethics Officer

Sundar holds a Doctorate in AI Ethics, with a focus on ethical issues and downside risks associated with artificial intelligence systems.  He has published papers at ASIS&T SIG-SI and SIG-IEP workshop, Annual Conference of SEAC 2021, A Better Tech convention and career fair, BHCC 2021, and SweDS 2022. One of his papers got selected for poster presentation at NeurIPS 2022 workshop. 3 of his papers were selected for NeurIPS 2023 conference workshops. He is also a Fellow and a Board member of ForHumanity, an organization working towards building criteria for audit of AI systems. Sundar co-authored the Risk Management Framework for audit of AI systems as part of ForHumanity.

Guillemette de Brabant
Head of Design

An industrial designer with a specialization in brand identity and user interface design, Guillemette is a proud graduate of ENSCI – Les Ateliers. Her career began with three impactful years in innovation consulting, a period during which she learned to analyze human behavior and the way in which it is influenced by  user interface design. Having written her thesis on scientific vulgarization, she joined Amurabi with the desire to demystify and simplify, ensuring that legal concepts are brought within reach of the general public.

Bibin Ponnachan
Senior Product Designer

Having initiated his entrepreneurial journey at the age of 14 and subsequently managing a small company, Bibin developed an entrepreneurial mindset. With over 7 years of experience, he has specialized in UX/UI design, digital marketing, and graphic design. Bibin firmly embraces the ‘Juggad Mindset', which is about finding solutions to complex challenges with limited resources. Committed to enhancing the ease, safety, and accessibility of people’s lives, he ardently believes that each design should resonate with the core of human emotions and preferences. In collaboration with Amurabi, Bibin aspires to consistently push the boundaries of creative thinking and contribute to shaping a better digital world.

Mara Cassidy
Designer

Mara is a User Experience Designer with an emphasis on research and analytics. Previously a design student at Norwich University of the Arts, they are dedicated to creating spaces that prioritize equity, intersectionality, and accessibility. Mara emphasizes the need to understand diverse perspectives and making research-based decisions to design for a heterogenous and evolving society. Combining a background in visual design with project management experience, Mara excels at simplifying complex problems into manageable solutions. They are self-driven and curious, having spoken at various conferences on AI's societal impact, team leadership, and marginalized identities in the design industry.

Doa Biddine
Legal Engineer

After completing a Bachelor of Law at Panthéon-Assas University, Doa began a Master's in Economic Law and Global Governance Studies at Sciences Po Paris Law School (class of 2025). She spent a semester at Stanford Law School, where she was introduced to Legal Design through a Policy Lab focused on AI for Legal Help. At Fair Patterns, she has deepened her knowledge in this field, bridging the gap between law and technology. Recently, Doa developed a strong interest in the emerging field of integrity risk management related to climate finance and action. She joined the Investigations, Strategy, and Operations team of the World Bank Group’s Integrity Vice Presidency as a legal consultant for a year.

Aysenur Kolgesiz
Digital Marketing Intern

Having a background in competition law and tech law, she brings an analytical mindset and a deep understanding of regulatory frameworks to her work in growth marketing. She combines her expertise in legal research, compliance, and design thinking and approaches marketing through a unique lens, balancing creativity with precision. Fluent in English, German, and Turkish, she has led growth initiatives for large-scale events, designing user journeys from acquisition to engagement. With her unique perspective, she applies design thinking through a legal lens to support Fair Patterns’ mission of creating transparent, ethical, and user-centered digital experiences.

Our advisory board

Providing expert guidance and strategic advice

Dr. Harry Brignull
UX Director and Expert Witness

Harry coined the term « dark pattern » and has been exposing deceptive user interfaces since 2010. He runs the website deceptive.design (formerly darkpatterns.org) and is the author of the book ‘Deceptive Patterns’

Dr. Celia Hodent
PhD in cognitive psychology and Game UX expert

Celia is a consultant, speaker, and acclaimed author of ‘The Gamer’s Brain: How Neuroscience and UX can Impact Video Game Design and The Psychology of Video Games’.

Our journey

Milestones and Achievements

Company History

Fairpatterns was founded with a mission to combat dark patterns in digital solutions.

Team Expansion

Fairpatterns expanded its team to include expert auditors and researchers.

Product Launch

FairAudit Pro, our flagship product, was launched to help businesses identify and address dark patterns.

Marketplace Monitor

We introduced Marketplace Monitor to track businesses using dark patterns and promote transparency.

Contact

Get in touch

Contact us today to learn more about our solutions and how we can assist you in achieving your goals.

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7 Rue Saint-Lazare 75009 Paris