Dark patterns destroy digital trust. Fair Patterns founder says AI can redesign them for good

We are pleased to share that our CEO, Marie Potel-Saville, was interviewed by Usercentrics for an article dedicated to an important topic in today’s digital landscape: dark patterns and how to redesign them to support trust, transparency and fairness.

In this interview, Marie explains why dark patterns remain common in digital products, how recent regulations are encouraging more responsible design, and why user autonomy is becoming a true business advantage. She also highlights practical ways to transform manipulative patterns into fair and accessible experiences.

What the interview explores

• Why dark patterns continue to appear in digital interfaces
• How new regulations, including the EU Digital Services Act, influence the way we design
• The role of transparency and user empowerment in building long term trust
• Concrete steps teams can take to create fair patterns
• Examples of organisations already adopting more ethical design practices

A quote from our CEO

“There is a huge gap in understanding the digital economy. It is critical to close this gap, even more so as humans increasingly interact with AI.”

Read the full interview

You can discover the complete article on the Usercentrics website
Redesigning Dark Patterns for Digital Trust
https://usercentrics.com/magazine/articles/redesigning-dark-patterns-for-digital-trust/

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