Media
5 min read

Shein : l'heure est venue de la souveraineté attentionnelle

Published on
November 24, 2025

Our CEO just published a new article in Journal du Net, where she shares her thoughts on the rise of platforms like SHEIN and why it’s more important than ever to think about “attentional sovereignty.”

She explains how certain digital practices shape our attention, what this means for users, and why we need more respectful, transparent design choices. It’s a clear and accessible piece that reflects the topics we work on every day.

Read the article here:
https://www.journaldunet.com/big-data/1546209-shein-l-heure-est-venue-de-la-souverainete-attentionnelle/

Amurabi helped us think out of the box in a very powerful way

Jolling de Pree

Partner at De Brauw

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