Watch the Replay: NOW 2025 - Building Responsible AI in an Uncertain Regulatory Landscape

At NOW 2025, the online summit organized by Tomorro 🟢, our CEO Marie Potel-Saville joined Kimiya Shams for an open and insightful discussion on one of today’s most urgent questions:

How do we move forward responsibly when AI regulation remains uncertain?

The session brought together concrete examples and reflections on how organizations can lead with clarity, trust, and responsibility, even as global regulatory frameworks continue to evolve.

Key Topics Discussed

Implementing an AI policy before regulation arrives
Kimiya Shams shared how Devialet proactively designed and adopted an AI policy as early as 2023, demonstrating that responsible innovation doesn’t have to wait for laws to catch up.

Human-centered AI governance
Marie emphasized the importance of designing AI governance around people, balancing technological ambition with transparency, fairness, and accountability.

The strategic role of legal teams
Rather than acting as roadblocks, legal teams can serve as navigators helping organizations align innovation with ethical and societal expectations.

Regulation Is Uncertain. Responsibility Is Not.

AI regulation may shift depending on political priorities and implementation timelines but the principles of responsible AI remain constant.
Organizations that act now, guided by values rather than mere compliance, will be the ones to build lasting trust and lead the transformation ahead.

Watch the Full Replay

If you missed the live session, you can catch the full discussion here:
Watch the replay

The conversation offers both strategic insights and hands-on perspectives for anyone navigating the intersection of AI, law, and human-centered design.

Special Thanks

A warm thank-you to Lucile B. and Lucas Voland from Tomorro for the invitation and for hosting such a meaningful and forward-looking discussion.

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