We take the headache out of digital compliance.

We turn your digital legal obligations into design solutions, so you can focus on growing your business.

Find digital compliance issues

Our AI solutions find dark patterns and other digital legal violations on sites and apps. Avoid fines, class actions and reputational risks

Fix digital violations with design solutions

Our library Fair Patterns translate legal advice into interfaces. Happier users, more sustainable growth.

Create compliance by jurisdiction

Our AI agent empowers your designers and developers to avoid creating new dark patterns at the mockup stage

Supercharge your enforcement against dark patterns

We help you map, prioritize and carry out enforcement actions using scientific, verifiable evidence.

Strengthen regulatory oversight

Enhance your ability to oversee and regulate digital spaces by identifying dark patterns with precision.

Empower evidence-based actions

Use cutting-edge technology to analyze data, providing robust evidence for enforcement actions.

Advance legislative compliance

Facilitate a proactive regulatory approach that sets a benchmark for digital ethics and consumer protection.

Power up your compliance & litigation on dark patterns

Rigorous insights from psychology, neuroscience and UX design that can transform your cases. We find, test and fix dark patterns.

Supercharge your digital compliance audits with AI

Our AI solution finds dark patterns and other digital violations across any taxonomy. It pre-identifies applicable laws and risks so you can exercise your judgement and easily provide your legal advice

Enhance your case strategy

Gain a competitive edge in litigation with science-backed insights into user behavior and dark patterns.

Get the silver bullet in litigation cases and before regulators

Our Dark Patters User Testing Lab provides scientific evidence of manipulation and deception - or the absence thereof. The ultimate evidence that will make a differece in your case.

Solutions

Deceptive Design AI Agent

Ever wanted to prevent dark patterns from even becoming live? We've got you! That's why we created our Deceptive Design AI Agent. It empowers designers and developers to avoid creating new dark patterns at the mockup or integration stage.

Dark Pattern Screening

Our AI solution finds dark patterns and other digital violations on sites and app. It provides a risk prioritization and easily implemented design solutions.

Legal Document Design

Analyse your contracts, terms and privacy policies to ensure that they are written in a consumer-friendly style while being legally robust.

Consent Scanner

Gain instant insights on cookie practices across digital platforms, helping you uphold privacy standards and ensure compliance across websites.

Fair User Lab

A range of qualitative, quantitative and eye tracking research services to understand if products use any problematic dark patterns

Identifies both text, design and code issues, and understands context

Issues spotting + digital solutions

Legal advice easily embedded into interfaces

AI agent to avoid creating new breaches

Training

Unlock the power of fair design with our comprehensive training programmes.

Scheduled Masterclasses

Join other professionals for group training on one of the following dates

On-Demand Courses

Get in touch to schedule a private training course for your team

Free resources

Publications

Research and articles about dark patterns, user behaviour and law.

Regulations

Laws and regulations from around the world that relate to dark patterns.

Cases

Legal cases and enforcement actions from around the world that relate to dark patterns.

Jobs

Employment opportunities that relate to dark patterns and related areas

Events

Coming events about laws, dark patterns, tech ethics and related areas.

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Amurabi helped us think out of the box in a very powerful way

Jolling de Pree

Partner at De Brauw

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News

Fair Patterns Podcast and Blog

Exploring the intersection of ethics, design, and compliance in the digital world

California’s New ADMT Regulation: Key Takeaways for Design, Legal, and Compliance Teams
August 12, 2025

California’s New ADMT Regulation: Key Takeaways for Design, Legal, and Compliance Teams

California has introduced the United States’ first regulation focused on Automated Decision-Making Technology (ADMT), setting new rules for systems that use personal data to make or shape decisions in areas like hiring, credit, housing, and workplace monitoring. Finalized on July 24, 2025, the law gives consumers the right to receive plain-language pre-use notices, opt out of most ADMT uses, and access details about how decisions are made. These requirements demand clear, user-friendly designs and robust human oversight, not just legal compliance. At FairPatterns, we help companies meet these standards by detecting harmful patterns, replacing them with transparent and compliant designs, and preventing future risks from the earliest design stages.
From Play to Pressure: What Roblox Lawsuits Expose About Addictive Design
August 5, 2025

From Play to Pressure: What Roblox Lawsuits Expose About Addictive Design

In 2024, over 3.3 billion people played video games, and growing concerns over addictive design have put the industry under legal and regulatory scrutiny. Features like loot boxes, time-limited offers, and behavioral triggers are now seen as potential exploitation, with lawsuits against Roblox and others and new rules like the EU’s Digital Fairness Act targeting these practices. FairPatterns helps companies detect and remove manipulative UX, replacing it with clear, compliant, trust-first design that protects both users and brands.
The EU’s Digital Fairness Act: consumer protection fit for the digital age
July 29, 2025

The EU’s Digital Fairness Act: consumer protection fit for the digital age

The European Commission is developing the Digital Fairness Act to close gaps in existing consumer laws and tackle manipulative digital practices like dark patterns, misleading influencer marketing, addictive design, unfair personalization, and hidden in-game costs. Set for proposal by mid 2026, the Act will strengthen protections for all users with a focus on shielding minors from exploitative features, while offering businesses clearer compliance standards. At FairPatterns, we anticipated this shift, building AI powered tools that detect harmful patterns, replace them with compliant and user friendly designs, and prevent future risks at the design stage, helping companies align with new rules and design for trust from the start.

Awards & Associations

Expertise

Meet Our Team

Our expert auditors, researchers, and legal professionals.

Marie Potel-Saville (from collection below)
Founder CEO
Mathilde Da Rocha
Research Specialist
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